This year, SUPERBOWL COMMERCIALS what is expected? Which movie trailers and teasers might touch down during Super Bowl Sunday? The biggest game in football is anticipated by movie fans and advertisers alike, who are spending upwards of $7 million per 30-second spot of airtime during the February 12th face-off between the Kansas City Chiefs and the Philadelphia Eagles. Already, brands are teasing their pop culture crossovers: Breaking Bad's Bryan Cranston will reprise Walter White to promote PopCorners, Alicia Silverstone's Cher isn't Clueless in a tie-in for the online shopping cashback app Rakuten, and Mars, Inc. will introduce Saturday Night Live alum Maya Rudolph as their new M&M's spokesperson.